Dieta Hoodia

The global functional foods market continues to be a dynamic and growing segment of the food industry. Rapid growth will continue for several years and taper off by 2010, when functional foods are expected to represent five percent of the total global food market. Functional foods have experienced great success, emerging from a niche market to a mainstream market category. As the market has matured and expanded, large food companies and government regulators have become key players in the global functional foods marketplace. Solid science regarding safety and efficacy is pivotal in ensuring future market success and consumer confidence.

The current global functional foods market is estimated to be US$7-63bn, depending on sources and definitions. The global functional foods market is expected to grow to US$167bn by 2010. The functional foods product category is expected to continue to grow strongly through 2006, and taper off by 2010 as the market matures. The global growth rate for functional foods will likely achieve an average of up to 14% annually through 2010. After 2010, the functional foods market size is expected to comprise approximately five percent of total food expenditures in the developed world.

This global review covers functional food markets in Asia, North America, Western Europe, Latin America, Australia and New Zealand. Market size data varies according to source and definition of functional food. Inconsistent definitions make cross-category and country-by-country sales comparisons and forecasts challenging. Further, the marketing of functional food is quite new, and therefore market share data reports can be inconsistent. For the purposes of this global report, functional foods are those foods or food components (whole, fortified or enriched with functional food components) that are scientifically recognised as having physiological benefits beyond those of basic nutrition. The report also provides forecasts by region to 2010.

Source Nutraingredients

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